Burger King, also known as the Home of The Whopper, is a chain of fast-food restaurants that was founded in America. It was initially founded by Keith J. Kramer and Matthew Burns in 1953, and they named it Insta-Burger King because their burgers were made using an oven called the “Insta-Broiler.”
About a year later, the company started having some money issues and couldn’t really keep up and they sold it to David Edgerton and James McLamore who were franchisees during the time. After the purchase, they renamed it, Burger King.
The next couple of years was quite a blast as they stayed independent for about 8 years and during the time, opened over 200 restaurants in America, and then the brand was bought by a holding company called Pillsbury Company in 1967.
Burger King kept switching owners for a long time till Restaurant Brands International Inc. bought it in 2010 and they’ve remained their parent company till date. This holding company both owns Canadian and American brands.
Did you know that over 11 million people visit Burger King restaurants all around the world daily? That’s one hell of a number.
As of today, there are over 13,000 Burger King locations worldwide and they definitely haven’t stopped expanding.
For fast-food restaurants, Burger King has one of the most complicated backgrounds. They’ve done a lot of remaking and restructuring, but the best part is that they always know how to carry customers along.
BURGER KING’S NEW LOGO: IS IT REALLY “NEW”?
In case you haven’t heard, Burger King changed their over-20-year-old logo on December 21, 2020. When they revealed the new logo, many people didn’t believe it was actually new because it looked a lot like the logo they used from 1994 to 1999.
However, two main factors have shown that it actually isn’t the same logo.
The curved, orange semi-circle on top of the new logo is bigger than the former one. If you look closely, you’ll notice that they aren’t the same shape at all.
In the previous logo, the letters in “KING” have sharper edges than the one in the new logo. The recent one has smoother and softer edges, and the letters are thicker than the first one was.
Even though many of us are going to miss the vibrant blue in Burger King’s early 2000s logo, we can’t deny the fact that this new logo looks a lot classier, and they recreated it into something that hit the nail on the head immediately it is seen.